Client: NAPA Filters

Challenge: Increase Visibility at Events

Strategy: NAPA Filters wanted an affordable way for their independent dealers to increase visibility at events. The eight foot inflatable balloon was an obvious choice but it was impractical and too costly for dealers to purchase individually. Incentive Marketing Group suggested purchasing two balloons which could then be rented to dealers as needed. Dealers simply call our office to schedule a time and we ship the balloon to them for the event.

Benefits: Dealers now have an affordable solution they can use for grand openings, auto shows and race weekends.