Client: Coca Cola PowerADE Division

Challenge: Find a carrier to fit previously sourced water bottles

Strategy: Incentive Marketing Group had already provided PowerADE with water bottles for a different project. Now they wanted to offer the water bottles in their own six pack field carrier. We searched high and low but couldn't find one already being manufactured that would fit the bill. Instead, we worked with an overseas manufacturer and designed a carrier to meet their needs.

Benefits: PowerADE was able to move forward with their planned promotion and offer athletic teams a convenient way to transport bottles to and from the field.