Client: BioGuard

Challenge: Annual Consumer Promotion Gift with Purchase

Strategy: Each year BioGuard, a leading manufacturer of pool chemicals, runs a consumer promotion as an incentive to customers purchasing chemicals. This year, they wanted an item geared to kids that they could build an entire promotion around. Incentive Marketing Group found a battery operated pool toy and worked with the manufacturer to customize the toy for BioGuard. The result was a pair of "Water Sparks" called Swirt and Skwall. With some creative direction from BioGuard, a poem was written for the package, a coloring book created and stickers made for their annual "Dealer Mart" convention.

Benefits: BioGuard dealers were provided with an effective incentive to increase chemical sales.